Alka-Seltzer
Hangover Relief

ROLE: Lead UX Designer

BRIEF: Develop a branded digital experience supporting the launch of Alka-Seltzer’s new hangover relief product and its campaign partnership with hip hop artist, T-Pain.

APPROACH: The experience was designed to bridge Alka-Seltzer’s brand recognition with the contemporary energy of the campaign. By pairing the brand’s heritage with T-Pain’s cultural influence, the landing page positions the product within a modern nightlife context while remaining identifiable within the Alka-Seltzer brand ecosystem.

Visually, the interface leans into darker tones with neon accents from the brand palette, creating a visual nod to nightlife environments. Animated sound waves and neon-inspired graphics reinforce the musical collaboration and add motion-driven energy to the page.

To extend engagement beyond the core campaign content, the experience also incorporated a live social feed where Hangover Relief fans could see their tagged photos directly on the page, creating a dynamic connection between the campaign and its audience.